Los Angeles' 1984 Olympic Committee primarily aimed for the Games to make money.
It would revitalize a bedraggled Olympic movement too. While Mexico's designs in 1968 had pushed the boat out, the eclectic postmodernism of the 1984 Los Angeles Olympics raised the mast, demonstrating what could be done with a coherent color palette and the unifying power of design. 1984 Los Angeles Olympics used bright iconography that drew from Mexico's Olympics.